MOHAMED BARECHE
I started my creative journey in Paris where I've been working in the advertising industry for 17 years.
I began as a junior Art Director at BETC Paris in 2002.
I then moved to BBDO Paris as an Art Director in 2003.
Less than one year later, in 2004 I joined Erik Vervroegen at TBWA/Paris where i spent ten years winning multiples awards (canneslions, eurobest, NY festival, Epica..) and pitches.
I also worked under the direction of Chris Garbutt in Paris and Lee Clow, John Hunt or Rob Schwartz on global pitches across the TBWA network.
In 2014 I joined Leo Burnett Paris winning there multiples pitches and awards (canneslions, one show, NY festival, Epica..) for Digital, PR, Outdoor and integrated campaigns (for clients such as Samsung, LeCran).
I've also been working on global pitches under the direction of Mark Tutssel.
In 2019 I joined Publicis Dubai as a Creative Director.
I was there in charge of prestigious clients such as KitKat, Louvre Abu Dhabi, Pizza Hut, Maggi, Standard Chartered..
I also won there big pitches (Louvre, Pizza Hut) and multiple awards (at CannesLions, D&AD, Clios, OneShow, Dubai Lynx, Effies, NY Festival, LIA...).
Since 2023, I'm an ECD at Horizon FCB Dubai where I'm handling global brands such as Visa, DHL, Centrum, Lipton, Total Energies, Dubai eGames festival amongst others.
More than 20 of my campaigns have been receiving 150+ international awards:
2008 :
French young Creative Team of the year GRAND PRIX STRATEGIES
3 BRONZE OUTDOOR CANNESLIONS (McDonald's)
BRONZE OUTDOOR EUROBEST (McDonald's)
2009 :
BRONZE PRINT LIA AWARD (SNCF)
ACT RESPONSIBLE CANNES TRIBUTES (Amnesty International)
2010 :
BRONZE FILM EPICA (Cetelem)
EFFIE AWARD (Cetelem)
BRONZE PRINT EPICA (Amnesty International)
ACT RESPONSIBLE CANNES TRIBUTES (Amnesty International)
Ranked #1 Art Director of 2010 in France on BESTADSONTV.COM
2011 :
SHORTLIST FILM CANNESLIONS (Aides)
CRISTAL AWARD (Aides)
BRONZE PRINT EPICA (Amnesty International)
ACT RESPONSIBLE CANNES TRIBUTES (Amnesty International)
FILM FRENCH ADC AWARD (Aides)
2013 :
BRONZE PRINT NEW YORK FESTIVALS (Amnesty International)
BRONZE PRINT EPICA (Amnesty International)
GRAND PRIX OF SOLIDARITY COMMUNICATION (Amnesty International)
2014 :
FILM FRENCH ADC AWARD (Aides)
SILVER PROMO ACTIVATION CANNESLIONS (McDonald's)
2015 :
DIRECT FRENCH ADC AWARD (McDonald's)
DIRECT NEW YORK FESTIVALS (McDonald's)
GOLD FILM EPICA AWARD (Samsung)
BEST USE OF MUSIC NEW YORK FESTIVAL (Samsung)
BRONZE BRANDED CONTENT CRISTAL AWARD (Samsung)
BRANDED ENTERTAINMENT LIA AWARD (Samsung)
2016 :
ONE SHOW MERIT AWARD (Samsung)
2017 :
BRONZE EPICA AWARD (Crosscall)
SHORTLIST OUTDOOR CANNESLIONS (Cran)
SHORTLIST OUTDOOR EUROBEST (Cran)
2018 :
CREATIVE EFFECTIVENESS EUROBEST (Cran)
2020 :
BRONZE PHNX Tribute Award (KitKat)
Ranked #1 Creative Director of 2020 in UAE on BESTADSONTV.COM
2021 :
BRONZE ENTERTAINMENT DUBAI LYNX (KitKat x The Voice)
BRONZE BRAND EXPERIENCE & ACTIVATION DUBAI LYNX (KitKat x The Voice)
SILVER MEDIA DUBAI LYNX (KitKat x The Voice)
2 Shortlists DUBAI LYNX (KitKat)
BRONZE EFFIE AWARD (KitKat x Youtube)
SILVER EFFIE AWARD (KitKat x The Voice)
2022 :
SILVER SOCIAL & INFLUENCER DUBAI LYNX (Emirates NBD)
3 SHORTLISTS OUTDOOR CANNESLIONS (Jeep)
3 SHORTLISTS OUTDOOR CRAFT CANNESLIONS (Jeep)
3 SHORTLISTS PRINT CRAFT CANNESLIONS (Jeep)
PRINT CRAFT FINALIST NY FESTIVALS (Jeep)
GOLD Automotive EFFIE AWARD (Jeep)
13 SHORTLISTS EFFIE AWARD (Maggi)
SILVER PRINT LIA FESTIVAL (Jeep)
BRONZE DESIGN LIA FESTIVAL (Jeep)
2 FINALISTS DESIGN LIA FESTIVAL (Jeep)
1 FINALIST POSTER LIA FESTIVAL (Jeep)
2023 :
GRAND PRIX INDUSTRY CRAFT DUBAI LYNX (Jeep)
1 SILVER INDUSTRY CRAFT DUBAI LYNX (Jeep)
1 SILVER DIRECT DUBAI LYNX (Jeep)
1 BRONZE DESIGN DUBAI LYNX (Jeep)
1 BRONZE BRAND EXPERIENCE & ACTIVATION DUBAI LYNX (Jeep)
3 BRONZE PRINT DUBAI LYNX (Jeep)
1 SILVER DESIGN CLIO AWARDS (Jeep)
1 SILVER CRAFT CLIO AWARDS (Jeep)
3 BRONZE CRAFT CLIO AWARDS (Jeep)
1 BRONZE CRAFT PENCIL AT ONESHOW AWARDS (Jeep)
1 BRONZE ART DIRECTION PENCIL AT ONESHOW AWARDS (Jeep)
6 MERIT ONESHOW AWARDS (Jeep)
1 WOOD DIRECT PENCIL D&AD (Jeep)
1 SHORTLIST GRAPHIC DESIGN D&AD (Jeep)
1 SHORTLIST BRAND EXPERIENCE CANNESLIONS (Jeep)
3 GOLD MAD STARS (Jeep)
1 SILVER MAD STARS (Jeep)
1 BRONZE MAD STARS (Jeep)
1 CRYSTAL MAD STARS (Jeep)
2 SILVER LOERIES AWARDS (Jeep)
1 CAMPAIGN CRAFT LOERIES AWARDS (Jeep)
1 SILVER EFFIE (Maggi)
3 SILVER EFFIES (Babyshop)
1 GOLD EFFIE (Babyshop)
Ranked #1 Creative Director of the 5 past years in UAE on BESTADSONTV.COM
2024 :
CANNESLIONS JURY (Print & Publishing)
2 SHORTLISTS PRINT CANNESLIONS (DHL)
1 SHORTLIST DESIGN CANNESLIONS (Babyshop)
1 SILVER CRESTA (DHL)
5 BRONZE CRESTA (DHL)
2 BRONZE SHARK AWARDS (DHL)
2 Shortlists SHARK AWARDS (DHL)
1 SILVER LIA (Babyshop)
1 BRONZE LIA (Babyshop)
2 FINALISTS LIA (Babyshop)
1 SILVER LOERIES (DHL)
2 SILVER LOERIES (Babyshop)
1 BRONZE LOERIES (Babyshop)
8 FINALISTS LOERIES (DHL)
GOLD EFFIE (Maggi)
GOLD EFFIE (Babyshop)
2 Shortlists EFFIE (Nissan)
2025 :
ANDYS Regional (DHL)
ANDYS Global Shortlist (DHL)
1 GOLD Shark Awards (DHL)
2 Shortlists LYNX (DHL)
BRONZE CLIO AWARDS (Babyshop)
2 Shortlists Clio Awards (DHL)
1 GOLD ADC AWARDS (Babyshop)
1 SILVER ADC AWARDS (Babyshop)
2 Merits ADC Awards (Babyshop)
LIA JURY (Ceativity in PR)
LOERIES JURY (Print & Print Craft)
Ranked #1 CD in Middle East and Africa at ADC
Grand Prix PHNX Awards (Babyshop)
GOLD PHNX Awards (Babyshop)
3 GOLD Smarties Awards
1 Silver Smarties Awards
WOOD PENCIL D&AD (Babyshop)
GOLD CLIO HEALTH AWARDS (Babyshop)
BRONZE CLIO HEALTH AWARDS (Babyshop)